PRESS RELEASE: IOVOX announced the availability of its call tracking and analytics solution for small- and medium-sized businesses (SMBs). With IOVOX, SMBs can utilize the same powerful tools used by large global brands to understand in real time the effectiveness of their advertising and the efficiency of their call handling.
“At IOVOX, we’ve been very successful delivering our enterprise analytics solutions to leading brands all over the world,” said Ryan Gallagher, CEO and founder of IOVOX. “We think the opportunity is enormous to take all our learning and experience and translate that into a service that is accessible and affordable for SMBs.”
Responsible for 30 percent of US GDP and employing half the American workforce, SMBs power the US economy and are the backbone of American communities. Despite all the hype around e-commerce, the telephone is still a small business’s lifeline and vital to delivering a first-class customer experience.
In fact, two-thirds of all small businesses identify the telephone as their most important source of clients. But there has been a lack of tools that allow businesses to objectively understand which promotional efforts are driving inbound calls and which are missing the mark (or worse: wasting money).
Today’s announcement marks IOVOX’s first new product release since expanding to the United States and is a significant new addition to the IOVOX portfolio of analytics solutions. In addition to campaign performance, the IOVOX dashboard reveals missed calls, customer information at a glance, and the busiest time of the day for incoming calls. IOVOX also evaluates an SMB’s ad performance in comparison to local campaigns in more than 30 countries where IOVOX conducts business, providing customers with aggregate data previously available only to the largest of brands with the deepest of pockets.
Prices start at $20 per month, with no contracts. Customers can sign up for IOVOX services directly from www.iovox.com or with trusted resellers.
“For any business spending money on advertising in the Yellow Pages, Yelp, or even offline, IOVOX is an objective and affordable way to know if they’re getting their money’s worth,” Gallagher continued. “By revealing the truth about individual ad campaigns, IOVOX helps small businesses improve efficiency, deliver better customer service, and become more profitable in short order.”