Parseq helps kick off Soccer Aid 2016

PRESS RELEASE: Leading business services provider, Parseq, is joining a number of companies across the UK providing telephone fundraising support for Soccer Aid 2016. More than 100 employees from Parseq’s Sunderland office at Doxford International Business Park will volunteer their time on Sunday 5th June to receive telephone donations from some of the millions of viewers who will watch the celebrity match as it is aired on ITV. Continue reading Parseq helps kick off Soccer Aid 2016

OpenMarket Releases New Infographic Demonstrating Massive Opportunity for Financial Institutions to Engage with Target Consumers via SMS

PRESS RELEASE: OpenMarket, a leader in enterprise mobile engagement, in conjunction with research and advisory firm Javelin released an infographic, “SMS Engages Your Most Profitable Customers.” It informs financial institutions (FIs) how to leverage smart and interactive engagement strategies to increase brand affinity with high-touch customers. Based on research involving over 100 demographic, behavioral, and attitudinal variables, Javelin identified two of the most important customer segments demonstrating how Americans will bank, pay, shop, save and invest in the future. Continue reading OpenMarket Releases New Infographic Demonstrating Massive Opportunity for Financial Institutions to Engage with Target Consumers via SMS