Sabio accelerates growth plans with multi-million pound investment from Lyceum Capital

Customer contact technology specialist Sabio has announced that it will be accelerating its growth strategy having secured a significant multi-million pound investment from UK-based growth investor, Lyceum Capital. In addition to investing in the business, Lyceum will also help drive the company’s growth with £30 million of available funding to support Sabio’s acquisition strategy. Continue reading Sabio accelerates growth plans with multi-million pound investment from Lyceum Capital

Marketing and automation: a match made in heaven

BLOG: As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship. While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams, marketing director of digital engagement specialist Parker Software, explains how to maintain a happy marketing relationship. Continue reading Marketing and automation: a match made in heaven