Xura enters strategic partnership with Evamp & Saanga to deliver superior support for customer engagement tool, Xura Elements

PRESS RELEASE: Xura announced its forge team had entered into a strategic partnership with Evamp & Saanga, a leading developer of web, mobile and telecom related applications and solutions for the Middle-East, Africa and South-Asia markets. By working together, Evamp & Saanga can now leverage Xura’s expertise in enterprise engagement solutions across its own applications, while providing system integration and local sales support across its operating regions, primarily focusing on Xura Elements, built on Xura’s forge RTC platform.

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Complementary to a company’s call center set up, Xura Elements completely transforms the user experience, providing immersive, engaging, and intuitive customer dialogue with the human touch. This makes it easy for enterprises to customize the way they communicate with customers using web tools and native mobile apps. Xura Elements fuzes simplicity, mobility and the social aspects of real-time communications with business process optimization, creating the genesis for a new customer engagement offering, while also reducing contact center costs.

Xura selected Evamp & Saanga to partner with to deliver Xura Elements related projects, due to their sizable local presence in the Middle East and Pakistan along with their reputation in delivering a very high standard of service to their customers. With over 15 years’ experience under their belt, having won multiple awards during that time, Evamp & Saanga have a wealth of expertize working with operators and enterprises, delivering all types of integrations via flexible deployment models.

“We are excited to be working with such a trusted and well-known player in the region to reflect our regional strategy,” said JF Sullivan, EVP Enterprise & CMO at Xura. “By partnering with Evamp & Saanga, it will enable us to provide a superior end-to-end customer experience offering, in comparison to anything else that is currently available in this region today. This allows us to be more agile in our ability to offer our customers a complete real-time communications solution that best meets the needs of their business.”

As a result of this partnership, Xura are able to simplify the complexities of the buying experience by utilising a partner that is locally present and who has the knowledge and skill required to integrate existing, legacy IT systems, as well as providing local ongoing support as needed.

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