BroadSoft announced it has been positioned by Gartner, Inc. as a “Visionary” in its 2016 Magic Quadrant for Contact Center as a Service (CCaaS), North America report.
The Gartner CCaaS Magic Quadrant defines Visionaries as, “suppliers with strong multichannel product and service capabilities and a clear strategy for sales, marketing and business development. They differentiate themselves by adding unique functionality and/or delivery capabilities.” BroadSoft was recognized as a Visionary for the completeness of its vision and the strong ability of its cloud contact center solution to analyze and leverage structured and unstructured enterprise data to support business-intelligence-driven contact routing decisions in real time.
“The CCaaS market is in the early stages of mainstream adoption, and as deployments grow in scale and complexity, BroadSoft is strongly positioned with a solution that helps contact centers of any size to optimize their performance beyond cost reduction and efficiency to increasing positive business outcomes – while enabling a graceful migration from premises to cloud,” said Michael Tessler, chief executive officer, BroadSoft. “We are thrilled to be recognized as a “Visionary” in the 2016 Magic Quadrant for Contact Center as a Service (CCaaS), North America.”
BroadSoft CC-One is a data-driven cloud contact center solution that uses predictive analytics to lower operating costs and improve business outcomes, while enabling businesses to engage with customers from any channel they choose – voice, email, text, mobile, web, or social media – for a true omni-channel experience.
According to Gartner, “The contact center as a service market in North America is growing rapidly. It provides infrastructure and operations leaders responsible for contact centers with a range of viable alternatives to traditional on-premises solutions across various deployment sizes and levels of complexity.”