Freshworks, the leading provider of cloud-based business software, announced the acquisition of Zarget, a leading marketing software startup that provides marketers and designers with a suite of Conversion Rate Optimization (CRO) tools helping them understand how users interact with their websites. This is the ninth acquisition made by Freshworks over the last two years and will help the company focus on building marketing solutions for businesses of all sizes. Continue reading Freshworks Acquires Marketing Software Provider Zarget
Monthly Archives: August 2017
Capgemini, in collaboration with Publicis.Sapient, to develop, deploy and maintain McDonald’s restaurant and digital technologies as a strategic provider
Capgemini, a global leader in consulting and technology services announced that it has signed a multi-year IT strategic provider agreement with McDonald’s Corporation. With support from Publicis.Sapient, another global leader in consulting services, Capgemini will be McDonald’s global IT strategic provider for restaurant and digital capabilities. Continue reading Capgemini, in collaboration with Publicis.Sapient, to develop, deploy and maintain McDonald’s restaurant and digital technologies as a strategic provider
Vodafone UK and UCAS rise to the challenge on A-level results day
The Universities and Colleges Admissions Service (UCAS) working in partnership with Vodafone UK handled more than 16,000 calls on this year’s A-level results day (Thursday 17 August). In preparation for what is the busiest day of its year, UCAS, which manages the application process for British universities, expanded its number of contact centre agents six-fold and put in place a new cloud-based contact centre service allowing calls to be managed effectively no matter what the volume. Continue reading Vodafone UK and UCAS rise to the challenge on A-level results day
Fingerprint and facial recognition security vulnerabilities demonstrate the need for a different approach
A Daily Mail investigation into the strength of various technologically driven alternatives to the basic password has revealed the ease with which malignant actors can bypass these systems. According to Aspect Software, this affirms the need for organisations to approach their customer’s security with more nuance and from a more holistic perspective. Continue reading Fingerprint and facial recognition security vulnerabilities demonstrate the need for a different approach
CGI makes all cash offer for Affecto Plc, a leading data analytics and business intelligence services firm in northern Europe
CGI announced an all-cash tender offer of €4.55 per share to acquire through its wholly owned subsidiary CGI Nordic Investments Limited, all outstanding shares of Affecto Plc, a leading provider of business intelligence and enterprise information management solutions and services. Continue reading CGI makes all cash offer for Affecto Plc, a leading data analytics and business intelligence services firm in northern Europe
Customer engagement is more important than increasing profit and business growth, says the C-suite
Customer engagement is one of the most highly valued business functions for the C-suite and has firmly established itself as a board level issue, according to the latest research from Aspect Software. However, there is a recognition that no system is perfect, with several steps needed to be taken in order to improve the customer contact centre and subsequently bolster the overall customer experience. Continue reading Customer engagement is more important than increasing profit and business growth, says the C-suite