CMA CGM signs strategic partnership with Infosys to accelerate the transformation of its Information System

The CMA CGM Group, a world leader in container shipping, has signed a strategic partnership with Infosys, a world leader in consulting, next-generation technology and services. The goal of this seven-year partnership is to simplify and transform CMA CGM’s IT applications and improve customer service excellence. Continue reading CMA CGM signs strategic partnership with Infosys to accelerate the transformation of its Information System

Customer journey mapping – what’s all the fuss about?

Five mistakes to avoid from Thomas Rødseth at Puzzel At first glance, customer journeys are pretty simple. You offer something and a customer buys it but delve a little deeper and customer journeys can be quite complex. Today, customers engage with your business in a multitude of ways and from many different starting points, for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Continue reading Customer journey mapping – what’s all the fuss about?

Twilio Study Finds Businesses Do Not Communicate As Well As They Think They Do

According to a new study released by Twilio, 81% of consumers complain that it is difficult to communicate with businesses, but only 34% of businesses acknowledge room for improvement. While most businesses focus their efforts on delivering a great product, too few businesses recognize the significant impact the communications experience has on their brand and revenue. Continue reading Twilio Study Finds Businesses Do Not Communicate As Well As They Think They Do