Pegasystems, the software company empowering customer engagement at the world’s leading enterprises, announced that Pega® Intelligent Virtual Assistant has been named a Bronze winner for Best New Product of the Year in the Enterprise category of the seventh annual Best in Biz Awards. This marks the second consecutive year that a Pega solution has won an award in this category.

The award recognizes Pega Intelligent Virtual Assistant’s use of artificial intelligence (AI) to evolve bots from simple chat and data aggregation novelties into dynamic customer engagement tools. This AI-powered bot provides customers and employees with smart digital assistants from almost any conversational interface – from SMS and email to Facebook, Alexa, Slack, and beyond. Pega Intelligent Virtual Assistant – part of the Pega® Platform – turns these channels into sophisticated digital agents that make personalized customer service possible using natural language in voice or text, making bots more useful and gratifying for customers and employees to use.

The Best in Biz Awards is an independent business awards program judged by a panel of 50 press and industry analyst members in North America. The seventh annual program received more than 650 entries from public and private companies of varying sizes, industries, and geographies.