Atento, the leading provider of CRM/BPO in Latin America, and one of the top five providers worldwide, will provide sales services to Sanitas, a leading company in healthcare and wellbeing services in Spain, strengthening the company dental insurance sales strategy.

Specifically, Atento will implement Sanitas’ new marketing campaign for its dental insurance programs and to raise awareness about the importance of good oral health. Adding Sanitas to its customer base constitutes a new commercial milestone for Atento in Spain. It also reinforces its position as a leading CRM/BPO service provider for companies in the healthcare and insurance sector, a key vertical for Atento´s growth strategy.

Sanitas provides healthcare insurance to more than 1.8 million people, and is the second company in the healthcare insurance market in Spain by volume and the second largest market operator in dental insurances in the country. Sanitas Dental has a network of more than 180 dental clinics throughout Spain.