Mitel®, a global leader in business communications announced the appointment of Richard Roberts to oversee its EMEA channels, alongside leading the company’s operations in the United Kingdom and Ireland. Roberts will be responsible for maintaining Mitel’s #1 market share position in Europe1 and accelerating growth by supporting channel partners in meeting demand for cloud-based communications and enabling businesses to embrace digital transformation.

Roberts brings over two decades of sales, product management, marketing and business development experience in the technology industry to the role. He joins Mitel from Purple, where he led the EMEA Sales and Worldwide Channels business, enabling customers to monetise their venues and facilities using Wi-Fi analytics. Prior to this, Roberts spent 14 years with Cisco Systems, helping build out the organisation’s UK channel business, later holding a number of senior positions at the company.

Based in the UK, Roberts reports to Jeremy Butt, Mitel Senior Vice President of EMEA.

“As customers of all sizes increasingly turn to cloud technologies to provide a path to the future, it’s important we are able to support end-users while empowering our channel partners on their transformation journey,” said Jeremy Butt, Mitel SVP of EMEA. “Richard’s dual role will enable him to drive forward our expanded UK and Ireland business, while ensuring the EMEA-wide channel strategy is best suited to customers’ needs. Given his wealth of experience in this space, I have no doubt Richard will excel in the role.”

“As a market leader in EMEA, Mitel is in a strong position to help businesses increase productivity and improve customer experience. Through cloud-enabled communications and collaboration, we will be able to help channels meet customers’ needs for new ways to buy and consume unified communications and collaboration (UCC) services,” said Richard Roberts, Mitel VP for UK/IR and EMEA Channels.