3CLogic announces it’s latest product, 3C Connect, designed to seamlessly integrate existing legacy or on-premise telephony systems, including Cisco, Avaya and Mitel, with leading CRM platforms, such as Salesforce, ServiceNow, Microsoft Dynamics, and SugarCRM.

The new release specifically addresses the growing demand for basic integration features between legacy systems and cloud-based 3C ConnectCRM platforms while avoiding the headache associated with replacing on-premise telephony systems to gain an immediate boost in agent productivity, greater operational flexibility and overall agent engagement insights only integrated solutions can offer.

With 3C Connect, enterprises can use an easy-to-implement, cost-efficient bridge to leverage existing ACD and IVR flows in an intuitive, single-agent interface. Time-saving tools, including Click-to-Call, Automated Logging, Screen Pops and Configurable Call Recording, help agents simplify work, increase productivity and ultimately improve the customer experience.

“We recognize that many organizations want to implement long-term initiatives to migrate from their on-premise telephony systems to cloud-hosted offerings, but lack a clear migration path”, explains 3CLogic’s CTO, Vikas Nehur. “3C Connect delivers immediate benefits of integrating their existing telephony solution with the various systems of record they use without the need to rip and replace the infrastructure already in place, bridging the wide chasm between telephony and CRM systems and providing immediate ROI.”

The new solution complements 3CLogic’s broader Amazon Web Service-hosted cloud contact center platform, which offers a complete call center suite (IVR, ACD, Skills-based routing, etc.), deployable in either a hybrid or pure cloud instance.