Kadence International, one of the world’s leading marketing insight agencies, has selected Confirmit Horizons as the technology solution to support its ambitious vision for growth in 2018 and beyond. The solution will drive both the company’s data solutions and insight business areas.
Kadence will use Confirmit Horizons to underpin its two sophisticated value propositions: The People Behind the Data and Insight Worth Sharing. Multi-mode data collection though web, CATI (Computer Assisted Telephone Interviewing) and CAPI (Computer Assisted Personal Interviewing) will streamline Kadence’s processes, while Confirmit Reportal will provide dashboards that make insights more shareable to, and amongst, end-users.
Greg Clayton, Chief Brand and Marketing Officer at Kadence said: “Our collaborative approach is based on ensuring we deliver insight to the hands of the right people at the right time, and in a format that ensures it can drive action within our clients’ organizations. Confirmit Horizons will allow us to not only provide highly intuitive and shareable dashboards to achieve this, but will also provide a solid foundation for all our solutions, enabling our teams to focus on adding value for our clients.”
Kadence has signed a three-year agreement with Confirmit, which it believes will support the three key elements its focuses on: being impact driven, method neutral and people focused. By implementing Confirmit’s innovative and flexible solutions, Kadence’s teams will have greater opportunities to work closely with clients and deliver insights that drive lasting results.
“We are making a lot of very exciting changes with our business,” explained Clayton. “The implementation of Confirmit Horizons is a key element of this change and our teams are really enthused about the new opportunities it presents. By bringing data together in Confirmit SmartHub and complementing that rich data with our own expertise, we’ll be delivering something incredibly valuable to the market.”
Tim Hannington, EVP at Confirmit added: “We’re extremely pleased to welcome Kadence as a client. They are a highly respected market insight business and provide an enormous amount of value of their clients. I’m confident that Confirmit’s world-class technology will play a key role in enabling Kadence to continue to thrive and grow in the constantly-evolving Market Research space.”