Thomas Mackenbrock, Chief Strategy Officer of Arvato, has been appointed CEO of Arvato CRM Solutions with immediate effect. He succeeds Andreas Krohn, whose resignation from the company effective at year-end was already announced last June.
Thomas Rabe, Chairman & CEO of Bertelsmann and Chairman of the Arvato Board, said: “In Thomas Mackenbrock, an internationally experienced manager is taking over the management of Arvato’s CRM businesses.
“The task for the months ahead is to put the results of the strategic review of the CRM business into action. I am sure that Thomas Mackenbrock will execute this demanding task, successfully and with entrepreneurial circumspection.”
Thomas Mackenbrock said: “I’m thrilled about the appointment and this opportunity to open a new chapter for Arvato’s CRM businesses, in order to make them even more digital, more international, and faster-growing.“
After several years with McKinsey, Thomas Mackenbrock (42) began his career at Bertelsmann in 2006. He has worked for the Group all over the world in various functions, countries and divisions, including Bertelsmann Investments, BMG, and Arvato. He has served as Chief Strategy Officer at Arvato since January 2017.
Thomas Rabe added: “Andreas Krohn was instrumental in realigning Arvato’s CRM businesses. During his tenure at the top, important decisions were made on the further internationalization and digitalization of the businesses. Until he leaves the company at the end of the year, Andreas Krohn will continue to serve Arvato CRM Solutions in a consultative capacity.”
About Arvato CRM Solutions
Arvato is an international service provider with some 70,000 employees in more than 40 countries. We design and implement innovative solutions for clients from all over the world. These include, for example, intelligent customer service offers via all contact channels in the CRM sector, end-to-end e-commerce services for retailers and brands in the field of SCM, fraud prevention and payment services in the financial industry, and IT services in the cloud. In developing our innovative solutions, we place a strong focus on automation and data/analytics.
Clients from a wide range of industries rely on Arvato’s portfolio of solutions, from telecommunications providers and utilities companies through banks and insurance companies to e-commerce, IT and internet providers.