British Heart Foundation, the largest charity retailer in the UK, has selected Yext, the leader in Digital Knowledge Management (DKM), to maximise the online discoverability and local visibility of its Furniture & Electrical branded stores across the UK. Yext helps British Heart Foundation drive increased footfall to stores, encourage donations, and help understandings of the services each store provides.
The Yext Knowledge Engine enables hundreds of British Heart Foundation stores to:
Manage store knowledge: to improve online accessibility and consistency of store information quickly and seamlessly, including address, opening and closing hours, payment types, service description, and other deep attributes like wheelchair accessibility. By refining and structuring this store knowledge, British Heart Foundation has been able to significantly boost a core KPI: Google Customer Actions. With Yext they have grown this metric by 60% year on year, up from a previous growth rate of 38% year on year.
Integrate social media: creating Facebook place pages for each store through the Knowledge Engine better integrates British Heart Foundation into the local community. The local team can control content for their stores, join conversations about what’s happening in the local community, as well as encourage their community to have a voice.
Monitor reviews: by actively engaging with reviews, British Heart Foundation can closely listen to their community, further enhancing the experience for local customers.
Boost search and discoverability: enables British Heart Foundation to be voice ready. With Intelligent services like Alexa, Google Assistant and Siri answering questions about this charity retailer every day, Yext knowledge tags optimise their local store pages and structures their data in a way which these services understand. Customers can now easily retrieve store information from these intelligent assistants.
The Yext Knowledge Engine serves as a single, central source of truth for all British Heart Foundation’s public store information, and syncs this data across the Yext’s Knowledge Network of maps, apps, search engines, social media platforms, and GPS systems.
Frankie Dewar, Senior Digital Marketing Executive at British Heart Foundation comments: “We are a national charity, but we service the local community through our Furniture & Electrical stores. The Yext Knowledge Engine enables us to drive store discoverability and make sure that information about each local store is accurate and up to-date, wherever someone is searching. The technology also enables us to easily join, learn, and listen to local conversations across the digital landscape, so we can deliver the community a service they need. We offer a fantastic free furniture collections service, as well as great products in each store, and we want to ensure we stay top of mind for the community — the more we collect, the more we sell, the more people we help, the more money we raise for our life saving heart research.”
Jon Buss, Managing Director of UK & Northern Europe at Yext, added: “The British Heart Foundation provides an incredible service to communities throughout Britain. We are thrilled to work with the charity to ensure that the public information available about each of their stores is accurate and up to date, so everyone can find and benefit from their services. With the Yext Knowledge Engine, the British Heart Foundation has seized the opportunity to increase visibility of each store, drive footfall and revenue, and improve the customer experience.”
About Yext:
Yext (NYSE: YEXT) is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services which drive consumer discovery, decision, and action. Today, thousands of businesses use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Yext has been named a Best Place to Work by Fortune and Great Places to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson’s Corner, San Francisco, Shanghai, and Tokyo.
For more information, visit http://www.yext.co.uk/.