Twilio, the leading cloud communications platform announced that David Parry-Jones joined the company as the regional vice president of EMEA sales reporting to Twilio’s SVP of sales Marc Boroditsky.

“Twilio’s experiencing phenomenal traction with developers and enterprises for our cloud communications solutions in EMEA,” said Marc Boroditsky, Twilio’s senior vice president of sales. “With the addition of David, a seasoned go-to-market leader, we’re confident we will accelerate our growth with enterprises and as developers’ first choice for cloud communications, expanding our European community, which is nearly a million developers strong.”

Parry-Jones brings more than 25 years of experience in the software industry and will oversee business growth and expansion across EMEA; he will be based in the company’s London office. Prior to joining Twilio, Parry-Jones spent nearly seven years at VMware, most recently serving as the company’s regional vice president for Northern Europe. Prior to VMware, Parry-Jones has held UK, EMEA wide and global sales leadership roles with start-ups and leading organizations such as Lotus/IBM and Microsoft.

Parry-Jones holds a bachelor’s degree in physics from Bangor University. He has also completed leadership programs at the Center for Creative Leadership Colorado Springs and at Stanford University Graduate School of Business.

David currently sits on the boards of The Princes Trust in Wales and The Thames Valley Berkshire Local Enterprise Partnership. He’s also a champion for mental health awareness and is the non-executive director of Transforming Systems, a healthcare startup that helps the National Health Service and social services use real-time information to make data-driven decisions.

“Twilio’s been around for 10 years and has truly transformed the communications industry. I’m excited to join a company that will continue to improve customer engagement through its innovative platform, while further expanding in global markets,” said Parry-Jones. “In Europe, Twilio has a tremendous opportunity to continue to grow through new and existing customers. Additionally, I’m also focused on building a strong culture where our employees and future employees can thrive.”