Category Archives: Guest Content

GDPR and data lock-in: moving towards a more secure and transparent European Cloud market

The General Data Protection Regulation (GDPR) will officially come into force on May 25, 2018 for all countries in the European Union. This regulation focuses on individuals and acknowledges their right to data portability, data access and transparency in relation to the processing of their information. Continue reading GDPR and data lock-in: moving towards a more secure and transparent European Cloud market

Proactive & Pre-emptive vs Reactive & Responsive

By Graham Ede – CEO – Yonder Digital Group In today’s customer experience arena, businesses cannot rely on a reactive service alone to beat competitors; superior customer service anticipates and pre-empts rather than waiting for the customer to get in touch. However what does this actually entail? A proactive approach can come across as obtrusive if customers feel they are being inundated with communications so there needs to be a focus on providing useful information and intelligent advice, providing extra value to customers. Continue reading Proactive & Pre-emptive vs Reactive & Responsive

‘Pitiless machines’ will kill your business if you don’t respond now, warns Servion

Businesses urgently need to prepare for the influx of ‘pitiless machines’ into customer services, warns next-gen experience firm, Servion Global Solutions. As uptake of smart speakers and voice assistants continues apace, consumers are increasingly using them to shop for goods and services on their behalf, and for information and advice. Servion predicts by 2025, three quarters of customer service interactions will be driven by such platforms. Continue reading ‘Pitiless machines’ will kill your business if you don’t respond now, warns Servion