Category Archives: Market Research

Survey Reveals Most Businesses Overestimated Their Digital Readiness to Adapt to the Pandemic

New research from Pegasystems reveals most business leaders overestimated the state of their digital transformation efforts – which hampered their ability to adapt to the pandemic. Nearly three quarters (74%) of business decision makers said the crisis exposed more gaps in their business operations and systems than they originally expected. Continue reading Survey Reveals Most Businesses Overestimated Their Digital Readiness to Adapt to the Pandemic

Outsourcing provider urges the public to help business bounce back by leaving positive reviews

According to research from Woven, a leading outsourcing provider, more than three-quarters (78%) of consumers trust online reviews when it comes to making a purchase. As UK businesses continue to manage the fallout from lockdown, customer service experts from Woven have revealed the significant impact that positive reviews could have in helping small businesses recover. Continue reading Outsourcing provider urges the public to help business bounce back by leaving positive reviews

Survey from PCI Pal® shows significant consequences for businesses that demonstrate poor data security practices

With recent news reporting a marked increase in cyberattack attempts, as criminals try to exploit organisations which are now operating remotely1, new research from PCI Pal® has uncovered that a significant proportion of consumers will act with their feet and take their custom elsewhere, should their personal data be compromised by a business due to poor security practices amid the pandemic. Continue reading Survey from PCI Pal® shows significant consequences for businesses that demonstrate poor data security practices

New Study Finds Evolving Customer Expectations, Ineffective CX Toolsets Drive Adoption of Visual Engagement Technology

LogMeIn announced the results of a new global commissioned study conducted by Forrester Consulting that explores how businesses are leveraging visual engagement technology to create a more personal, trustworthy and secure customer experience (CX). Continue reading New Study Finds Evolving Customer Expectations, Ineffective CX Toolsets Drive Adoption of Visual Engagement Technology