Tag Archives: Claranet

A poor understanding of data is hampering efforts to drive a positive customer experience, says Claranet

In today’s digital world, data is a vital asset that gives organisations the ability to uncover valuable insights about customer behaviour, which ultimately provides businesses with a competitive edge. However, new research commissioned by managed services provider Claranet has revealed that UK businesses are struggling to capitalise on the vast amounts of customer data they collect. Continue reading A poor understanding of data is hampering efforts to drive a positive customer experience, says Claranet