Sprinklr, the world’s #1 social media management platform announced its integration with Snaps, the leading conversational marketing platform. The companies are launching the Sprinklr and Snaps Agent Handoff, which helps brands easily manage the transition between an automated chatbot and a human agent for complex customer care questions in Facebook Messenger, Twitter and SMS. Now, brands can provide a personalized experience on messaging platforms while reducing customer care costs. Continue reading Sprinklr and Snaps Drive Human-Robot Collaboration for a New Era of Customer Care →