Virgin Trains has partnered with Vodafone and OpenMarket to become the first company in the world to roll out the latest RCS-based ‘Chat’ service as a customer communications channel on a commercial basis. Hailed as ‘Text Messaging 2.0’, ‘Chat’ transforms the way in which companies communicate with customers, and this service places Virgin Trains at the global cutting edge of communications technology. Continue reading Virgin Trains becomes first company in the world to use RCS-based messages commercially for customer campaigns →