Recent research found that charities leave much to be desired when it comes to contactability. Chris Robinson, CEO of Yonder Digital Group, looks at how charities can restore their tarnished reputation by improving interactions with clients and donors… Continue reading Ease of contact in the charity sector: how can standards be improved?
Tag Archives: Yonder Digital Group
Are you letting your customers slip away?
By Chris Robinson, CEO Yonder Digital Group… Continue reading Are you letting your customers slip away?
Online retailers in the dark about ‘vampire’ shoppers
Night-owl UK consumers are indulging in evening shopping more than ever before with 26% making their online purchases after 8.30pm. Perhaps driven by the pressures of hectic schedules and long working hours, more and more people are shopping online and later in the day when they have got home, fed the family and finally have a bit of ‘me’ time. Continue reading Online retailers in the dark about ‘vampire’ shoppers
Yonder Digital Group provides new Fundraising Preference Service telephone support
The Fundraising Regulator has appointed Yonder Digital Group to support the new Fundraising Preference Service (FPS) by providing supportive telephone services to vulnerable members of the public wishing to register their preferences with a live agent. Continue reading Yonder Digital Group provides new Fundraising Preference Service telephone support
Yonder Digital Group delivers top-class member engagement to ICAEW
The Institute of Chartered Accountants in England and Wales has appointed Yonder Digital Group to manage its proactive contact engagement with members to increase awareness of new faculty resources, events and courses. Continue reading Yonder Digital Group delivers top-class member engagement to ICAEW
Striking the balance – digital versus human
By Graham Ede, Yonder Digital Group... Enterprise technology, in particular that which underpins multi-channel commerce and digital communications, has transformed business efficiency and capabilities over the last decade. As a consequence, senior management often views technology as the silver bullet to an organisation’s success and seeks to push the boundaries towards ‘full automation’ – which in reality does not fit every business process. Continue reading Striking the balance – digital versus human