Rapide have shared lots of thought leadership recently about the importance of listening and responding to customer feedback and how their customer feedback solution, Rant & Rave, can provide a platform for this. But what about keeping customers informed and engaged throughout their journey?
Rapide have just created an Infographic which outlines nine ways in which companies can use proactive communication to enhance their customers’ experience.
Featuring case studies from the likes of some of their biggest clients, Rapide explain how companies can:
- See up to a 50% uplift in sales using multi-channel messaging
- Achieve response rates of up to 35% by getting your timing right
- Increase your revenue by £1million by making the most of up-sell and cross-sell opportunities
Their new infographic emphasises how important it is for companies to talk to their customers at every touch point along their journey, as well as providing an easy way for customers to respond to their communications; SMS for example.
Another important point made in the infographic is that companies need to be able to match their communications to their customers’ preferences. As no two customers are the same, it’s important to pay attention to their preferences and communicate with them through the channel most convenient to them; either through SMS, email or a live voice message, for example.
Download the full infographic to see these points and more in further detail with case studies to support each point.
Rapide was launched in 2000 by Nigel Shanahan and is one of the UK’s leading customer engagement specialists, providing customer engagement solutions that drive advocacy to half of the FTSE.
They produce state-of-the-art proactive communication and fast feedback technology that lets their clients increase revenue and reduce churn by listening and reacting to the voice of the customer in real-time.