Market Force Launches Global KnowledgeForce Customer Intelligence Platform

Market Force Information, a worldwide leader in customer intelligence solutions, today announced the official launch and general availability of KnowledgeForceSM, a customer intelligence platform that empowers consumer-facing businesses (retailers, grocers, restaurant chains, petrol stations, etc.) to spend more time fixing problems and less time finding them. 

The cloud computing-based platform enables businesses with multiple locations to quickly get a view of how each of their stores is operating by integrating their various streams of customer service measurement data and metrics, such as customer satisfaction surveys, mystery shopping audits, social media sentiments and call centre reports, as well as financial metrics and third-party data. It correlates and summarises the data, and presents it in an intuitive dashboard customised for every key role within the organisation, from CEO and the COO down to the individual store managers.

“Our large retail and restaurant clients were swimming in data, and they weren’t reaping its benefits because it was sealed off in different departments and computing systems,” said Janet Eden-Harris, CMO of Market Force. “KnowledgeForce was born of a need to give companies a single, financially accountable view of all their customer-related information.”

KnowledgeForce integrates multiple data streams, regardless if the data was collected by Market Force, generated internally by the client or provided by a third-party. It can help B2C businesses stay on top of their customers, their stores and their financial performance, and calculate the ways in which all three are connected.

Phillips 66, a downstream energy company that provides gasoline products to more than 7,000 independent locations across the United States, implemented KnowledgeForce to help its locations meet high brand standards of customer excellence and make marked service improvements.

“Market Force’s new customer intelligence platform is helping us assess how we’re doing across all of our key measures, so we can take action to improve certain areas and understand which operational elements bring true delight,” said Jack Whalen, manager of market development for Phillips 66. “Our goal is to serve consumers with great products and great service, so they come back more often, spend more and even refer their friends.”

KnowledgeForce enables retailers and other multi-location businesses to get the benefits of big data computing in the cloud, without the need to invest in expensive computing power or development. As a result, executives can be armed with real-time data about the operations of each of their stores and the analysis to quickly pinpoint where action needs to be taken to improve performance.

“KnowledgeForce responds to a very real business problem that our clients are grappling with- how to integrate highly varied types of data to obtain a holistic view, without having to prepare or manipulate the data in any way” said Marcus Daley, Market Force’s chief technology officer. “Many have spent millions to build in-house systems, only to find the result a disappointment because diverse formats, reporting periods and data types makes it extremely difficult to aggregate and analyse. KnowledgeForce solves these problems and more.”

KnowledgeForce is available now, worldwide. For more information, visit

About Market Force Information

Market Force Information is a privately owned company employing over 450 people in offices in the United Kingdom, United States, Canada, France and Spain.

Market Force Information is the leading customer intelligence company, helping retail, restaurant, hospitality & leisure businesses to increase repeat visits and sales by understanding what their customers want and improving customers’ experience. The company’s European headquarters are in Milton Keynes, on the outskirts of London, United Kingdom.

Market Force uses customer intelligence to help clients increase average transaction values; sell new and more products to existing customers; secure new customers through word of mouth recommendations; build brand advocacy; and ensure customers visit more often.

Market Force’s customer intelligence includes: customer satisfaction surveys, mystery shopping, retail audits, in-store point of sale (PoS) compliance; and predictive analytics to drive targeted improvements.

Market Force works with more than 350 of the world’s leading consumer-facing companies, such as Aldi, BAA, Domino’s Pizza, Compass Group, Elior, Google, Intercontinental Hotel Group (IHG), JD Sports, Pret a Manger, Subway, Thomas Sabo and Zara (Inditex).

For more information about Market Force please visit