63% of UK adults use their domestic landline at least once a week according to a YouGov survey carried out on behalf of outsourcing company Firstsource Solutions. This is despite 94% of UK adults now owning a mobile phone, according to the Ofcom 2013 Communications report.
The domestic landline particularly proves to be most popular amongst the over 55s, with 86% of this age group saying they use it at least once a week. One in three over 55s say they use a domestic landline every day.
The survey also shows that, despite common perceptions that young people only use their mobile phones, a quarter (26%) of 18-24 year olds say they use a domestic landline at least once a week. Only 7% of UK adults never use their domestic landline and only 6% of UK adults don’t have a domestic landline at all.
The survey also examined the type of calls UK adults make on their domestic landlines. It shows that 68% of UK adults use their domestic landline to phone family, proving the popularity of ‘friends and family’ packages available on the market. The survey also shows that 48% of UK adults use their domestic landline to make important calls that need good or secure reception.
Iain Regan, Global Head of Sales & Marketing, Customer Management, Firstsource Solutions, said:
“The home landline still plays an important role in the lives of UK adults despite the huge growth of mobile phones and VoIP systems such as Skype.
“Communications service providers have developed attractive and user friendly packages for home phone use and also attracted customers through offering bundles incorporating the landline as part of wider TV and broadband home packages.
“There is also no doubt that domestic landline is popular because it remains one of the most reliable and secure ways to communicate.”
The survey, which interviewed over 2,000 British adults, was carried out by YouGov on behalf of Firstsource Solutions, a leading business process outsourcing company.
Notes for Editors
The research was carried out by YouGov on behalf of Firstsource between 30 July and 1 August 2013 with a representative sample of 2,087 adults in the UK.
Firstsource (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL@IN) is a leading global provider of customized BPO services to the Telecom & Media, Banking & Financial Services and Healthcare industries. Its clients include Fortune 500, FTSE 100 & Nifty 50 companies. Firstsource has a “rightshore” delivery model with operations in India, Sri Lanka, US, UK, Ireland and Philippines. (www.firstsource.com).