ForeSee, the industry’s leading customer experience measurement and predictive analytics solutions for brands and organizations announced that its cxReplay for Mobile product has received a 2014 Product of the Year Award from TMC’s CUSTOMER magazine. ForeSee, the cornerstone of the Answers Cloud Services division of Answers Corp., partners with clients to quantify the voice of the customer, putting it into context to drive strategic and tactical decisions that translate into desired business results.
ForeSee’s cxReplay for Mobile is the first software-as-a-service solution to analyze how individual consumers engage on mobile sites and apps through real-world session replay videos. Introduced in May 2013 as Session Replay for Mobile, cxReplay for Mobile shows the taps, swipes and scrolls of mobile visitors – bringing their experiences to life. Organizations get concrete visual evidence of how their mobile channels are performing with customers, and can rapidly identify and resolve issues – all crucial guideposts for delivering a high-quality mobile customer experience.
“ForeSee’s cxReplay for Mobile deserves this elite status. The product demonstrates excellence in improving the customer experience, as well as ROI for the companies that use it,” said Rich Tehrani, CEO of TMC. “ForeSee is well known for customer experience advancements, and I look forward to continued innovation from the company in 2014 and beyond.”
cxReplay for Mobile allows companies to put themselves in the customer’s shoes when viewing session replays – getting insight into whether their sites and apps are easy to navigate, and whether they facilitate m-commerce. Organizations can see if and where individual visitors are struggling and whether these struggles represent broader issues. Clients can also easily annotate replays and share them across their organization to build consensus on needed improvements. cxReplay for Mobile is a powerful complement to ForeSee’s cxMeasure for Mobile, which provides businesses and organizations with continuous, scientific, precise and actionable measurement of the customer experience on their mobile sites and apps, across a range of devices.
“It’s not enough for companies today to simply offer customers a mobile experience – the experience has to be intuitive and engaging to increase brand loyalty,” said David Karandish, CEO of Answers Corp., the parent company of ForeSee. “Through our ForeSee cxReplay for Mobile, we’re dedicated to helping companies stay attuned to what drives customer satisfaction, so they can measure and improve the success of their mobile sites and apps. I’m proud of our team’s accomplishments – this award from CUSTOMER magazine validates our leadership in mobile customer experience measurement.”
The Product of the Year Award winners were published in the January/February issue of CUSTOMER magazine, available at http://customer.tmcnet.com/. For more information about the awards and/or other TMC media properties, please visit www.tmcnet.com.
About TMC’s CUSTOMER Magazine
TMC’s CUSTOMER magazine premiered in September 2012 and is the industry’s new, definitive source for news, product information, and strategies for communications that engage customers and potential customers. Each issue of CUSTOMER includes news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more. Please visit http://customer.tmcnet.com for more information.
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across multiple customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Acquired by Answers Corporation in December 2013 and the cornerstone of its Answers Cloud Services (ACS) division, ForeSee delivers superior technology and proven methodology to connect the customer experience to the bottom line. This enables executives and managers to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions.
About Answers Corporation
Answers Corp.’s mission is to connect businesses, organizations and consumers with the right answers. Through its Answers Cloud Services (ACS) division, Answers provides brands and organizations with world-class solutions that span the full consumer lifecycle — from optimizing customer acquisition to analyzing the customer experience to predicting future customer behavior. Privately held, Answers Corp. is headquartered in St. Louis, with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver, and Tel Aviv, among others. For Answers, visit the premier Q&A community and top 25 comScore site, www.answers.com.