ShoreTel Revs Up Williams Martini Racing Operations At the Australian Grand Prix

PRESS RELEASE: As the Australian Grand Prix™ revs up in Melbourne, ShoreTel®, the leading provider of brilliantly simple phone systems and unified communications (UC) solutions, today announced it is playing a critical role in delivering a comprehensive UC infrastructure across the Williams Martini® Racing’s entire enterprise as part of a world-wide technical partnership. For Williams Martini Racing, every decision and every investment is focused on gaining a winning edge – the ShoreTel UC platform will ensure peak productivity and performance by maximising collaboration with team-wide race strategists. 

ShoreTel became an Official Supplier for the UK-based team from June 2013 through December 2014 – the majority of the 2013 Formula One™ season and the entirety of the 2014 race calendar. A highlight of the partnership will be the 2014 Melbourne Grand Prix recognised by Williams as a special event anticipated every year for its unique setting against the city skyline and the part-street, part-permanent circuit at Albert Park.

During the 2013-2014 Formula One seasons, ShoreTel is providing its industry-leading UC solutions to the full breadth of the Williams organisation including Williams Martini Racing and Williams Advanced Engineering operations around the world with its industry-leading UC solutions. In addition, ShoreTel’s integrated communications are facilitating the team’s on-track activities at all the races to ensure a seamless end-to-end global teamwork.

In particular, ShoreTel is providing a ShoreTel IP-PBX, ShoreTel Mobility client licenses to extend UC applications to mobile devices, Digital Enhanced Cordless Telecommunications (DECT) handsets, conferencing services, and a ShoreTel Enterprise Contact Centre (ECC) with multimedia capabilities for unsurpassed communications before, during and after the races.

“With intense world-wide interest in the Grand Prix, flawless team collaboration is paramount to the success of Williams Martini Racing and this exciting partnership showcases ShoreTel’s ability to deliver cutting-edge communication technology,” said Jamie Romanin, Managing Director, ShoreTel Australia and New Zealand. “As the 2014 season revs up in Melbourne, ShoreTel is looking forward to delivering its award-winning UC telephony solutions that are fine tuning Williams’ day-to-day operations, its race-day connectivity between the drivers, pit teams, logistics experts and principals.”

“We are pleased to be working with ShoreTel as Official Supplier of the team in what promises to be a rewarding relationship for both parties,” said Claire Williams, Deputy Team Principal and Commercial Director of Williams. “The Australian Grand Prix is a race we all look forward to and our cooperation with ShoreTel is one which will benefit not only the Formula One team, but every area of our business as we continue to diversify and expand into new areas.”

About ShoreTel, Inc.

ShoreTel, Inc. (NASDAQ: SHOR) is a provider of business communication solutions whose brilliantly simple unified communications platforms, applications and mobile UC solutions promise a new rhythm of workforce engagement and collaboration. With costly complexity eliminated by design from its award-winning, all-in-one IP phone system, UC and contact center solution and its industry-leading hosted phone system, workers enjoy a freedom and self-reliance that other providers can’t match. Users have full control to engage and collaborate, no matter the time, place or device, for the lowest cost and demand on IT resources in the industry. ShoreTel is headquartered in Sunnyvale, California and has regional offices and partners worldwide. For more information, visit