Sitel announces a new modern brand as part of a comprehensive Global brand re-launch

PRESS RELEASE: Sitel UK today announces a new modern brand as part of a comprehensive global brand re-launch. The company’s campaigns, advertising materials and website now focus on its “people first” culture, presenting customers in different everyday situations alongside Sitel employees who are at the very heart of customer service. 

The revised corporate design has a modern and up-to-date brand identity using bright colours to help reflect its position as a modern people and service orientated organisation.

Joe Doyle, Global Marketing Director says; “Our people are integral to our brand identity and more than ever before we are seeing excellent customer service as the real differentiator for our clients. We wanted to reflect this as part of our global brand re-launch and in all of our corporate material.”

Sitel has over 2,200 employees in its UK nationwide network of contact centres and globally employs 56,000 people in 23 countries.

About Sitel

As caring for customers becomes the differentiator that drives consumer spend, Sitel is advancing its position as a world leader in outsourced customer care innovation. With 30 years of industry experience, Sitel’s 56,000 employees support clients with CRM contact center services that provide predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency.

Sitel’s global solutions include customer acquisition, customer care, technical support and social media programs. Support operations span from home based agents to 110+ domestic, nearshore and offshore centers in 23 countries across North America, South America, Europe, Africa and Asia Pacific. Sitel manages client programs on behalf of some of the best known brands in the world in 40 languages. Sitel is privately held and majority owned by Canadian diversified company, Onex Corporation.

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