BLOG: Helen Murray, chief customer solutions officer at Webhelp UK (pictured), considers how social media has changed the game for customer relationship management…
Today the social media challenge is falling firmly at the feet of customer management professionals. Though adopted initially as a promotional platform by marketing, it has become clear that it demands the operational capability and expertise that resides in the customer management domain. Continue reading The Game Changer Channel: Integrating social media into customer management strategies