SugarCRM Wins 2014 CRM Excellence Award

PRESS RELEASE: SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced that TMC , a global, integrated media company, has named the Sugar software portfolioas a recipient of its 2014 CRM Excellence Award. The award was presented by CUSTOMER magazine.

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market. SugarCRM’s approach transcends traditional CRM platforms — which are largely focused on sales force management, tracking and reporting — to focus on the individual. With Sugar, all customer-facing employees can create extraordinary customer relationships through a completely transformed, individualized CRM user experience that is immersive, engaging and intuitive.

“The 15th Annual CRM Excellence Awards has recognized SugarCRM for being a true CRM partner to its customers and clients,” said Rich Tehrani, CEO and group editor-in-chief, TMC. “SugarCRM has demonstrated to the editors of CUSTOMER magazine that Sugar improved the processes of their clients’ businesses by streamlining and facilitating the flow of information.”

“CUSTOMER magazine’s recognition of Sugar further validates our product as a standout among traditional CRM platforms,” said Larry Augustin, SugarCRM CEO. “We’re honored to receive this endorsement underscoring Sugar’s importance to the industry.”

Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements that the winner’s product has made in a client’s business. Winners were chosen on the basis of their product’s or service’s ability to help extend and expand the customer relationship to become all-encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2014 CRM Excellence Award winners can be found in the May issue of CUSTOMER magazine. For more information, please visit www.tmcnet.com .

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM