PRESS RELEASE: Pegasystems Inc., the software company powering the digital enterprise with Better Business Software® announced the latest release of the company’s Sales Force Automation solution, Pega SFA. This solution provides organizations with the ability to intelligently manage complex multi-step sales processes, reduce sales cycle times and increase pipeline generation.
This latest version of Pega SFA leverages Pegasystems’ Next-Best-Action analytical and decisioning capabilities to provide sales organizations with the ability to dynamically suggest the best actions to take across their account portfolio to increase pipeline. The solution contextually recommends the best steps to move a deal from prospecting to close and recommending the best products to sell a contact to increase revenue and build loyalty.
Pega SFA also enables sales teams to manage local campaigns, giving sales teams the ability to configure and run personalized campaigns that leverage the templates setup by their corporate marketing teams. Pega SFA enables organizations to capture their sales methodologies directly in their system, which can increase team effectiveness and accelerate time to revenue. Leveraging the latest features from Pega’s Build for Change® platform, the solution’s responsive user interface ensures user forms work seamlessly across all devices, from mobile to tablet to PC. This increases sales team productivity by providing access to critical SFA capabilities through a user experience that is dynamically tailored to any device. Pega SFA provides the tools sales organizations require to engage their customers and prospects whenever and wherever they are needed across channels, to close deals and build lasting relationships.
Pega SFA is offered on the cloud, on-premise and in hybrid deployments. Pega SFA is currently available and will be showcased at PegaWORLD 2014, Pegasystems’ annual user conference, June 8-10, 2014 in Washington D.C.
“This latest release of Pega SFA puts the power to increase sales effectiveness directly in the hands of the sales force. It closes the gap very large sales organizations have traditionally experienced between their sales methodology and their SFA system execution,” said Steve Kraus, Senior Director of CRM Product Marketing at Pegasystems. “By more deeply leveraging our Next-Best-Action capabilities Pega SFA delivers functionality that increases a sales person’s ability to close deals, giving them real value from the system while delivering sales management maximum visibility to ensure they can achieve their goals.”
According to recent research from Gartner’s Patrick Stakenas, “Elevating the sales experience to include online, social, contact center and face-to-face to a more strategic level will strengthen the buyer-seller relationship across all interactions. The key to success in enabling technologies is to present information on these interactions to the salesperson at the right time, at the right place and with the right content. When sellers are able to do this, they will see improved customer retention, increased upsells and cross-sells as well as more loyal customers.”1
 Gartner, Inc., “Predicts 2014: CRM Sales,” Patrick Stakenas, November 13, 2013.
Pegasystems Build for Change® Platform is the heart of Better Business Software®. It delivers business agility and empowers leading organizations to rapidly close execution gaps and seize new opportunities. Pegasystems leverages its recognized leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules, and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build For Change®. For more information, please visit us at www.pega.com.