Genesys Takes Application Integration and Master Data Management to the Cloud with NetSuite and Dell Boomi

PRESS RELEASE: Dell Software announced that Genesys is relying on Dell Boomi to integrate, manage and govern master data across its NetSuite (NYSE: N) cloud ERP, CRM and other cloud-based applications. Dell Boomi’s single-platform solution integrates, synchronizes and cleanses Genesys’ customer data, enabling Genesys to:

  • automate and accelerate critical business processes like invoicing
  • eliminate errors associated with manual processing
  • increase productivity and agility of key functions, including finance and sales

When Genesys, a leading provider of multi-channel customer experience and contact center solutions, was spun off as an independent organization and needed to rapidly build a new operational infrastructure, it opted to go with a cloud-first strategy that included NetSuite, CRM and other SaaS applications, and Dell Boomi to support their end-to-end data management strategy.

“Dell Boomi’s unique combination of cloud integration, master data management and data quality services changes the economics of data governance,” said Kris Krishan, VP Enterprise Applications at Genesys. “Dell Boomi has enabled us to rapidly and cost-effectively extend the value of NetSuite as our critical information repository by ensuring that complete, accurate, and up-to-date information is accessible to key business functions across our organization.”

“Organizations that are moving rapidly to the cloud cannot afford the time, cost, or complexity of traditional MDM solutions,” said Chris McNabb, general manager of Dell Boomi. “The integration and MDM capabilities of the Dell Boomi platform enable market leaders like Genesys to rapidly automate workflows, synchronize the data that runs through multiple business processes, and enforce data governance across the organization.”

About Genesys

Genesys is a leading provider of multi-channel customer experience and contact center solutions. With over 4,500 customers in 80 countries, Genesys orchestrates more than 100 million customer interactions every day across the contact center, front and back office. Genesys helps customers power optimal customer experiences that deliver consistent, seamless and personalized experiences across all touchpoints, channels and interactions.

About Dell Boomi

Dell Boomi delivers AtomSphere integration platform as a service (iPaaS) and Master Data Management (MDM) solutions to enable customers to integrate any combination of cloud and on-premises applications without software, appliances, or coding. Organizations of all sizes, from growing mid-market companies to very large enterprises, enjoy rapid time to value as a result of drastically reduced implementation times and substantial cost savings over traditional integration and master data management solutions. Visit for more information.

A Complete End-to-End Information Management Solution

Dell Boomi is a part of Dell Software’s Information Management group. Dell enables organizations to turn data into actionable business insights by delivering an integrated set of vendor, location and data type-agnostic solutions spanning the modern information management lifecycle, including database management and optimization, application and data integration, master data management, data warehousing, business analytics and discovery. Learn more about Dell’s Information Management software solution by visiting us online.

Delivering Complete and Connected Software Solutions

Dell Software empowers companies of all sizes to experience Dell’s “Power to Do More” by delivering scalable yet simple-to-use solutions that can increase productivity, responsiveness and efficiency. Dell Software is uniquely positioned to address today’s most pressing business and IT challenges with holistic, connected software offerings across five core solution areas, encompassing data center and cloud management, information management, mobile workforce management, security and data protection. This software, when combined with Dell hardware and services, helps customers simplify IT, mitigate risk and accelerate business results.

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit

About NetSuite

NetSuite Inc. is the industry’s leading provider of cloud-based financials / Enterprise Resource Planning (ERP) and omnichannel commerce software suites. In addition to financials/ERP software suites, NetSuite offers a broad suite of applications, including accounting, Customer Relationship Management (CRM), Professional Services Automation (PSA) and ecommerce that enables companies to manage most of their core business operations in its single integrated suite. NetSuite software allows businesses to automate operations, streamline processes and access real-time business information anytime, anywhere. For more information about NetSuite, please visit