PRESS RELEASE: Infor, a leading provider of business application software and cloud services serving more than 70,000 customers, today announced that it has entered into an agreement to purchase the assets of Saleslogix, a leading provider of SaaS customer relationship management (CRM) software.
Saleslogix’ CRM will become Infor CRMTM, establishing Infor’s position as a leader in the cloud-based CRM market, and adding strong sales and service functionality to Infor CloudSuiteTM, the first group of industry-specific application suites available on Amazon Web Services’ (AWS) cloud. Infor plans a major investment in the product, including increased scalability, refreshed user interface with Infor’s leading UX designers in New York, and added industry-specific functionality that leverages Infor’s deep expertise in industry processes.
More than 1,700 organizations around the world rely on Saleslogix CRM for sales management, marketing, customer service and support, and reporting. Together, Infor and Saleslogix have more than 300 mutual customers.
“CRM systems have typically tracked a small subset of customer, marketing, and sales data. Infor’s industry applications have a vast repository of information on a customer’s overall interactions derived from deep industry processes we automate and we’ll build in context analytics that deliver unique customer insight,” said Charles Phillips, CEO of Infor. “Infor can now deliver the first truly end to end demand-to-supply chain, from lead to ship, by integrating marketing and sales processes with supply chain planning, sales and operations planning, and production scheduling in real time.”
According to Gartner, the total CRM market revenue worldwide is expected to grow from less than $24 billion in 2014 to more than $42 billion in 2018.1 Infor expects even higher demand for CRM capabilities pre-built into industry suites as more companies seek to take advantage of vast data from across the enterprise in sales and service efforts. With Infor CRM, customers will be able to manage the full customer lifecycle in one environment, accessing relevant ERP data to help win customers, manage future sales opportunities, and deliver exceptional customer service.
Infor expects to extend CRM with industry-specific attributes and processes integrated with Infor ERP applications beginning with Infor CRM Automotive, CRM Healthcare, CRM Public Sector, and CRM Manufacturing.
Based in Scottsdale, AZ, Saleslogix was founded in 1998 and employs approximately 105 people. Terms of the deal, which is expected to close in the next several weeks, are not being disclosed.
In addition to Infor CRM, the company will continue to support and enhance Inforce, an Infor-developed solution built on Force.com, that joins Infor’s back-office ERP and Financial applications with Salesforce.com through Infor ION®.
1Gartner Forecast: Enterprise Software Markets, Worldwide, 2011-2018, 2Q14 Update, Matthew Cheung, Yanna Dharmasthira, Chad Eschinger, Bianca Francesca Granetto, Joanne M. Correia, Neil McMurchy, Federico De Silva, Tom Eid, Ruggero Contu, Colleen Graham, Fabrizio Biscotti, Chris Pang, David M. Coyle, Dan Sommer, Hai Hong Swinehart, Bhavish Sood, Jie Zhang, Jin-Sik Yim, Michael Warrilow, Vassil Mladjov, Laurie F. Wurster, Sid Deshpande, June 17, 2014.