Outdoor Retail Industry Turns to NetSuite Cloud for Business Transformation

PRESS RELEASE: NetSuite announced continued momentum and new customer wins in the outdoor retail market as manufacturers, distributors and retailers of products for outdoor and fitness enthusiasts turn to cloud business management for rapid business growth.

The new customer wins announced today include Slingshot Sports, FootBalance North America and Grape Solar. While Slingshot Sports is using NetSuite SuiteCommerce to power end-to-end omnichannel commerce that seamlessly connects ecommerce to order management, inventory, merchandising, marketing, financials and customer service; FootBalance North America and Grape Solar report that they have transformed vital business processes with NetSuite’s integrated solution for financials / ERP, to manage their wholesale distribution business, eliminating needless manual work, gaining real-time transparency and capitalizing on new opportunities.

These business improvements translate into breakthrough agility and a competitive edge for NetSuite customers in the fast-growing outdoor retail market, which the Outdoor Retail Association reports grew in the U.S. 6.8 percent in June 2014 over the previous year, to nearly $1.2 billion.

Outdoor retailers are capitalizing on this growth with NetSuite and focusing their resources on product innovation, customer service, brand marketing and expanding the business across new markets and geographies. For many outdoor retail NetSuite users, SuiteCommerce is in place to drive ecommerce sales in both B2B and B2C channels, while the NetSuite OneWorld global business management solution and its support for 190 currencies, 19 languages and automated tax compliance in 50 countries is instrumental in helping others conduct international business and manage multi-entity operations. Outdoor product merchants running NetSuite report growth in the double digits or better by expanding penetration across specialty retailers as well as well-known chains such as the Sports Authority, REI, Dick’s Sporting Goods and L.L. Bean.

With NetSuite’s cloud solution, outdoor product merchants have eliminated the cost and complexity of in-house servers and software and the need to engage large IT departments and/or costly third-party consultants for systems maintenance. With NetSuite, a growing number of outdoor product companies have gained the ability to:

  • Convert leads to orders, orders to shipments and shipments to revenue with NetSuite’s advanced warehouse, inventory management and order fulfillment capabilities.
  • Improve supply chain operations with integrated inventory and order management, and building demand forecasts with real-time data, reducing excess inventory and the risk of stock outs.
  • Gain a real-time, 360-degree view of customers and provide better customer service through NetSuite’s seamless integration of CRM with financials and other back-office systems.
  • Allow data to flow seamlessly to wholesale distributors and their trading partners, to ensure communication is in lockstep with the same data, audit trails and real-time accuracy at every stage.
  • Manage all transactions and associated customer interactions regardless of touchpoint.

“The outdoor retail market is full of opportunities for growth, and it’s great to see our customers take advantage by transforming their financial and operational processes in the NetSuite cloud,” said Ranga Bodla, Senior Director, NetSuite Industry Marketing. “The successes that our customers describe in growing their businesses simply couldn’t have been achieved in their previous environments of fragmented on-premise applications.”

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NetSuite is helping companies like Slingshot Sports grow their B2B business and streamline business operations

Slingshot Sports (www.slingshotsports.com), a manufacturer of kiteboards, wakeboards and stand-up paddleboards for watersports enthusiasts, has more than doubled its revenue and expanded its business across 54 countries since replacing Sage Peachtree with NetSuite in 2007. Based in Hood River, Ore., Slingshot relies on NetSuite to run virtually every aspect of its business, including use of Work Orders and Assemblies to manufacture kiteboards and wakeboards at its 20,000-square-foot facility in North Bonneville, Wash., an American-made distinction important in growing the business. Slingshot has expanded its retail partners to more than 450 in the U.S., recently introducing a B2B ecommerce portal on SuiteCommerce that has grown to handle 25 percent of orders in just four months, with a 50 to 75 percent rate expected in 2015 and beyond. NetSuite CRM has helped improve sales rep productivity and customer satisfaction, while NetSuite hosts all case management information for speedy and informed resolution. Slingshot uses NetSuite OneWorld to manage its new Moonshine MFG subsidiary, producing long skateboards that will debut this fall, and uses budgeting and forecasting software from NetSuite partner Adaptive Insights for strategic planning. “The biggest benefit of NetSuite is scalability and how we can grow so quickly with it,” said Greg Kish, Slingshot Sales and Marketing Director. “NetSuite gives us one system as a single source of the truth, and it can be easily customized to our needs. It’s leaps and bounds beyond what we could do with our own network and software.”