Fonality Channel Partner Program Recognized as Finalist in the 2014 INTERNET TELEPHONY Channel Program Excellence Awards

PRESS RELEASE: Fonality, the innovative provider of business phone systems and integrated communications solutions, announced today its “No Bull” partner program was named a Unified Communications finalist in the 2014 INTERNET TELEPHONY Channel Program Excellence Award presented by TMC’s INTERNET TELEPHONY magazine.

“Fonality’s channel program was designed to provide a simple and straightforward way to help partners grow,” said David Scult, Fonality’s chief executive officer. “We’re thrilled to be recognized by TMC, and even more excited to see our partners succeed with this ‘No Bull’ approach.”

Fonality’s simplified partner program was announced in April 2014, and was designed to provide an easy way to help partners generate marketing demand, monetize with new revenue streams and grow their business. The program, based on sowing gratitude for partner engagement, offers discounts or commissions at three partner levels: Referrals, Authorized and Certified. Partners at either Authorized or Certified levels can choose to work as agents, receiving commission based on recurring revenue, or as resellers, receiving discounts on both software and hardware. The program offers joint marketing funds as a quarterly bonus.

To support and enable partner growth, Fonality has positioned its program to provide dedicated marketing resources, including:

  • A training program focused on providing partners with a simple and effective way to quickly ramp up and sell Fonality
  • The Fonality Partner Exchange (FPX), an online community of rich product content, industry knowledge and best practices
  • The Marketing 360 Program providing tools such as a self-service print portal for collateral, a 60-day marketing plan, plus many additional sales resources.

Since realigning its partner program in April 2014, more than 30 resellers have come forward with public quotes and testimonials about how Fonality has impacted their clients and channel business.

“We chose Fonality because of their recurring revenue payouts. Fonality’s subscription model fits our needs, and our clients’ needs as well,” said Fonality partner Travis Welch of Paradigm Technologies.

Mariana Pacheca, solutions consultant at Spectrum Technologies added, “Fonality has by far been the easiest partner to work with. By partnering with Fonality, we have created the ability to grow new revenue streams while continuing to grow long term business relationships with our existing client base.”

Winners of the 2014 INTERNET TELEPHONY Channel Program Excellence Award were published in September 2014 issue of INTERNET TELEPHONY magazine.