SDL Customer Experience Cloud Fuels Record Company Growth in 2014

PRESS RELEASE: SDL, recognised by as one of 10 companies disrupting their industries through technology, today announced the company has achieved 18 percent overall new license bookings growth and 80 percent growth in new license bookings throughout the EMEA region in the first 6 months of 2014, with 50 percent of new customers purchasing multiple solutions from the SDL Customer Experience Cloud.

This adoption underscores the market momentum being generated by customers who are looking for a truly integrated approach to Customer Experience. This year marks SDL’s largest new license bookings growth in its history, and includes marquee brands such as Schneider Electric, HP, Specsavers, Clarion and House of Fraser.

Powering 79 of the top 100 global brands, SDL helps customers dramatically increase their speed to market with global customer experience (CX) environments that are integrated to work together across the entire customer journey. Currently SDL solutions power 18 of the top 20 global 100 companies by market capitalisation and 9 of the top 10 global software leaders.
Many of SDL’s new customers have gone live with global CX solutions in an average of three months – significantly less than a typical 12-15 month implementation time for large enterprise solutions.

“We made a conscious strategic shift across the company over the past 18 months to bring our integrated customer experience solutions to the market in a more cohesive fashion – across channels, industries and geographies,” said Mark Lancaster, CEO and founder, SDL. “Our Customer Experience Cloud customers are keen to leverage the power that CX can bring to their engagement strategies – and they are recognising that SDL can get them up and running with an integrated solution much faster than our competitors.”

At the onset of 2014, SDL released the Customer Experience Cloud, and has followed up throughout the year with significant upgrades every few months. For example, SDL Web’s new features introduced context brokering to the market, which enables businesses to provide personal and contextualised interactive experiences for customers across all channels and devices throughout their individual customer journeys – offering a market solution to the consumer demand for personalisation and relevance during all brand touch points.

Continuing on solution innovation and development, SDL released the SDL Language Cloud, the first cloud-based language platform to offer the full spectrum of translation options – human, machine and specialist machine translation. With these offerings, SDL solidifies its foothold of the CX market and is beginning to push the boundaries beyond experience to true customer engagement – the measure of success for organisations like SDL customers Nikkon, Adidas, EA Games, UBS, KONE, Amana and more.

Following a recent conversation with Lancaster, Contributor Christine Crandell wrote of the company, “SDL is a model of how to continually transform, grow and maintain company leadership thru the inevitable twists and turns of markets and economic cycles. Through numerous acquisitions and significant R&D investment, Lancaster has turned SDL into a leading global technology and services provider that helps companies predict what their customers want and effectively engage them across multiple languages, cultures, channels and devices.”

Throughout 2014, SDL hosted Innovate, a series of global events, bringing together key customers, partners, prospects and industry pundits to further educate and expand on the demand for seamless CX. SDL Innovate San Francisco saw a record attendance of over 700, including sessions hosted by SDL customers Microsoft, Dell, Texas Instruments and Oracle.

Coming out of SDL Innovate San Francisco, Bob Thompson, CEO of CustomerThink Corp., an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of, the world’s largest community dedicated to customer-centric business wrote, “In my view, SDL is one of the key vendors to watch in digital experience technology.” Thompson went on to say, “The company is doubling down on its CX messaging while continuing to expand an impressive portfolio of digital experience solutions.”

To date this year, SDL has been the recipient of 12 leading international business and industry awards, highlighting achievements in solution development, innovation and executive management as a result of its commitment to helping organisations improve engagement across the customer journey. With over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries, 2015 is expected to be an even greater year for results, following the company’s restructuring.