PRESS RELEASE: Boxever, the leading provider of predictive marketing solutions specifically for the travel industry, today announced that Air New Zealand has selected Boxever to power its real-time personalization initiative. Boxever’s CRM, customer intelligence, and recommendation engine will power customized offers & engagement with Air New Zealand customers via multiple channels, including web, email, mobile, and in the call center.
“At Air New Zealand, we want to deliver more value to our customers, provide them a more tailored experience, and improve the return on our marketing spend through the use of machine learning algorithms,” said Hamish Rumbold, General Manager Customer Value and Loyalty, Air New Zealand. “Our partnership with Boxever is critical in delivering this vision as their expertise in the travel industry and their travel focus gives them a deep understanding of the complexities of travel retailing. This logic has been built into the Boxever solution, which we believe will shorten the delivery cycle and enable us to see results more quickly.”
Boxever’s platform provides the following capabilities:
- 360-degree profile of each of an airline’s passengers
- Sophisticated identity resolution algorithms to tie together data across channels
- Machine learning and predictive analytics help marketing, sales, and call center employees determine the next best offer, message, and channel through which to engage with a customer
- Companies using Boxever’s solutions report improvements in customer loyalty, increased conversion, and additional revenue.
“We’re delighted to be selected by one of the industry’s most innovative and leading airlines to help them improve customers’ experiences,” said David O’Flanagan, CEO and co-founder, Boxever. “Air New Zealand demonstrates the vision and passion for customer experience that many airlines talk about but have a difficult time actually achieving. We look forward to helping them push the envelope further and delivering personalized recommendations at every customer touchpoint.”