PRESS RELEASE: Users of Magnetic North’s SIP trunking solution can now benefit from full integration with Microsoft’s Lync in a single compelling communications package, allowing all calls and communications, including video and instant messaging, to be seamlessly delivered to users via one single SIP connection.
The newly certified integration also represents an extremely cost effective proposition, with the efficiencies of a unified communications platform in combination with the cost savings of Magnetic North’s SIP trunking solution.
Having been certified by Microsoft for full interoperability with Microsoft Lync 2013, resellers are now able to offer powerful Lync functionality alongside Magnetic North’s SIP trunking features, enabling customers to make significant cost savings and drive communications efficiencies.
Magnetic North’s SIP trunking solution underwent extensive tests under the Microsoft Unified Communications Open Interoperability Program to achieve its qualified status.
In addition, Magnetic North is now a confirmed member of TSANet, a joint support organisation for Microsoft and partners with connected products.
With Magnetic North’s global SIP Network customers can reach in excess of 200 countries. Services such as time of day and percentage routing, network call recording, DDIs, local and long distance calling plus global toll free options enable greater efficiency and reduced costs, all whilst tapping into advanced Lync functionality.
David Ford, Managing Director, Magnetic North, commented, “Lync is a powerful unified communications platform, with the ability to combine voice, IM, email and collaborative working being an attractive proposition for our customers. Putting that alongside our SIP trunk functionality and the cost savings it represents equates to both cost savings in the long and short term, in addition to extra efficiency via better communications and collaboration. With a growing market among SMBs looking for more sophisticated unified communications functionality, this signifies an excellent opportunity.
“However, we know that Lync constitutes a significant investment for any business, so it’s vital to work with a first class delivery partner. Our Microsoft certification provides the assurance that Magnetic North can provide the best level of dedicated support.”