NewVoiceMedia Partners With Fliptop to Deliver Smarter and Faster Lead Conversion

PRESS RELEASE: NewVoiceMedia, a leading global provider of omni-channel cloud customer contact technology for Salesforce users, today announced a partnership with predictive analytics company Fliptop to enable NVM’s ContactWorld for Sales customers to boost sales performance through the integration of advanced predictive lead scoring.

NewVoiceMedia’s outbound sales solution works alongside Fliptop technology to score leads and opportunities within a company’s pipeline based on over 5,000 individual internal and external data points to automatically create calling lists prioritized by lead quality.

ContactWorld’s dynamic dialer instantly puts the strongest opportunities at the top of the calling list, and continues to refresh the list based on the latest customer interactions. There is no need to manually administer dial-lists for each salesperson or endlessly import and export lists between the dialer and Salesforce, unlike in all competitive solutions. It also automates the dialing and call logging process in Salesforce, dramatically increasing salesperson productivity without any admininstrative overhead.

“We had a very clear understanding of what our customers’ needs were and the technology required to support them,” said Jonathan Gale, CEO of NewVoiceMedia. “With our world-leading CTI/contact center solution for Sales and Service in Salesforce, it’s only natural that we would partner with a market-leading analytics firm like Fliptop.

“By using our product with Fliptop, sales leaders receive three massive sales productivity boosts: rep admin time is slashed, call rates are increased and the leads most likely to close are called first — all without any administrative support whatsoever. Because all outcome data is in Salesforce, the quality of management insight goes through the roof, and the salespeople love it because they close more deals and don’t waste time on useless admin and bad leads.”

Both NewVoiceMedia and Fliptop integrate natively with Salesforce. This means all the data that feeds into the new ranking analytics solution is tailored to each customer’s history with no extraneous data skewing their rating profiles. This customization gives managers powerful insight about which types of leads generate the best results for their organization and which lead-generation campaigns provide the best ROI.

“The combined abilities of Fliptop and NewVoiceMedia let sales teams operate more quickly, more strategically and more economically than ever before,” said Doug Camplejohn, CEO of Fliptop. “From analytic sweeps and prospect list generation to call logging, every step of the inside sales process is automated, so sales organizations can run a lean operation while driving impressive outcomes.”

ContactWorld for Sales powered with Fliptop delivers the best results with the least possible expenditure at every step of outreach by eliminating manual vetting and reporting processes. This gives management a clear understanding of both the pipeline and the sales team’s performance, allowing quicker, more informed, decision-making about growth strategy.