PRESS RELEASE: eGain, the leading provider of cloud-based customer engagement solutions announced that Navy Federal Credit Union has selected eGain for proactive member engagement across digital touchpoints.
With more than $68 billion in assets, and serving over 5.5 million members, Navy Federal’s mission is to be the most preferred and trusted financial institution serving the military and their families. The credit union has selected eGain to provide proactive and harmonized service to its members through its modernized member communications program, based on a 360-degree context of members across the contact center, digital channels, and branch offices.
The eGain solution, in conjunction with business process and content management systems, will enable the service organization to proactively notify members about events such as transaction threshold limits reached, credit card expiration, etc. The notifications will be based on members’ channel preferences and will be branded uniformly, while integrating with existing systems for relevant data and events.
“Navy Federal is a visionary organization that wants to take the ease of member service to the next level,” said Ashu Roy, eGain CEO. “We are delighted to help them help their members with proactive, personalized engagement.”