NetSuite Completes Acquisition of Bronto Software

PRESS RELEASE: NetSuite Inc., the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites announced it has completed the acquisition of Bronto Software Inc., a cloud-based commerce marketing company.

The acquisition brings together leaders in cloud-based omnichannel commerce and marketing automation solutions. As the number one email marketing provider to retailers ranked on the Internet Retailer Top 1000, Bronto Software provides the premiere commerce marketing automation platform used by more than 1,400 brands, including Armani Exchange, Timex and Trek Bikes. NetSuite SuiteCommerce is the leading cloud-based omnichannel commerce platform, with thousands of brands leveraging the platform to drive their commerce strategies across point-of-sale, ecommerce and call center.

“With the completion of this acquisition, the industry’s leading commerce marketing system has been combined with the world’s number one cloud-based omnichannel commerce platform, bringing transformational power to businesses,” said Andy Lloyd, General Manager of Commerce Products at NetSuite. “Together, this technology can help brands to deliver relevant and consistent digital commerce experiences throughout the customer journey.”

“We’re thrilled to officially join the NetSuite team and we’re already hard at work bringing Bronto’s industry leading commerce marketing capabilities to NetSuite’s commerce solutions,” said Joe Colopy, Bronto Software CEO. “With a combined Bronto and NetSuite solution, businesses now have a single platform to better engage with their customers, drive repeat purchases and build lifelong loyalty.”