PRESS RELEASE: Convirza (formerly LogMyCalls), provider of the foremost call analytics and only call optimization platform on the market, announced a Series B round of funding worth over $20 million. This round brings the total amount raised by the Utah-based company to nearly $25 million. The round is led by a large East Coast based investment group.
Convirza provides enterprise-class call marketing optimization platforms. Convirza goes beyond traditional call tracking, using speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions, analyze phone performance, and take action with workflow-based marketing automation.
In April, Convirza announced it had acquired a significant division of call tracking giant, Call Source. That acquisition brought dozens of employees and hundreds of new clients into the fold. In May, the company announced a revamped brand and a new name (changing from LogMyCalls to Convirza) and a new product: Convirza for Advertisers.
“This is a time of extraordinary growth for our company,” Jason Wells, CEO of Convirza said. “We have a great relationship with our investment group and we’re thrilled they share our vision in our new brand and product. This round of funding is evidence of our track record of growth and success.”
Convirza has more than 1200 customers and has experienced revenue growth of over 800% in the last two years. Notable clients include Caterpillar, Virgin Vacations, Money Mailer, National Efficiency Systems, and Serta.
Convirza has offices in Draper, UT—an area the New York Times recently referred to as ‘the new Silicon Valley’—and in Agoura Hills, CA.