Enhanced personalisation solution from Certona now a pre-built option in Trygen

PRESS RELEASE: Certona, the leader in real-time omnichannel personalisation, has become the latest application to be approved by Tryzens as a pre-built option into its enhanced quick start version of Demandware Commerce, Trygen.

Through the technical partnership, the two companies enable Certona’s personalisation solutions to be leveraged across a range of ecommerce platforms, and most notably Demandware where the Trygen integration offers a rapid deployment option for tier two and three retailers looking for simpler and more efficient time to market.

Daren Fitzgerald, CRO, Tryzens, added: “Tryzens has recognised that when tasked with implementing Demandware for new clients that it is important to have proven and effective third party solutions that work from the outset. Retailers require a solution that works incredibly well, is best of breed, good value and will deliver as part of a wider technology investment against their business goals. Tryzens – through our new integrated offering Trygen – significantly helps towards achieving that outcome by minimising the cost and effort in deploying a performing personalisation capability.”

“After an extensive market evaluation process, Tryzens design and technical experts selected Certona, a leading Demandware LINK programme partner and global market leader in real-time omnichannel personalization, to integrate into Tryzens’ new and innovative Trygen offering, said Meyar Sheik CEO and Cofounder of Certona. “We are delighted to play such a key, integral part of this new solution from Tryzens as the sole personalization platform configured within every Trygen Demandware deployment.”

The partnership enables retail customers on Demandware to experience increased conversion rates and revenues, as well as creating new personalised applications by tapping into Certona Predictive Cloud. The result is a simpler and more effective method to personalise, test, analyse and optimise virtually every aspect of the customer experience in order to improve retailer business performance across all channels in real time.

Certona is currently the exclusive personalisation platform configured as standard within every Trygen Demandware deployment. The collaboration between the two companies enables the seamless adoption of Demandware and Certona concurrently for clients without any additional integration fees, just licencing.