Launch of Aquarium’s StepOne technology set to revolutionise contact centre management

PRESS RELEASE: Aquarium Software has announced the launch of a new customer contact centre solution which will revolutionise the way businesses perform in this highly competitive and regulated environment.

StepOne, by Aquarium is the latest technology platform allowing businesses to build, manage and maintain campaign scripts, data and responses, integrate with existing data solutions and automate processes quickly, saving all contact centres massive amounts of time and money.

Using the industry proven Aquarium platform as its backbone, the pioneering system is designed to be introduced into busy contact centre environments with the minimum of business interruption, enabling campaigns to be implemented in no time at all. Aquarium Director, Ed Shropshire says, “The introduction of StepOne could see contact centres potentially save time and money not just in direct operational areas such as staffing and training but in related ones too such as compliance, IT and database maintenance.

“We’re very excited about StepOne and how it can streamline and automate contact centre processes and costs,” said Ed. “Early adopters of the platform are reporting to us a significant increase in their productivity alongside a reduction in time spent on training and implementation. Cross-product communication is improved as well, allowing businesses to adapt to the needs of the customer, instantly and in real-time.

“Crucially however, StepOne is designed to require very little maintenance or investment, but still deliver huge returns. By delivering adaptable campaigns and improving customer’s conversations and journey, the innate benefits of StepOne empower contact centres and keep them ahead of the curve.”

As well as improving communications all round, Aquarium’s latest software also allows other business processes to be integrated, such as CRM, dialler and regulatory compliance – all resulting in an integrated approach to the customer conversation.

When asked what single feature makes StepOne so special, Ed responds, “StepOne’s ability to integrate all the data silos of an established contact centre operation into one user and customer experience is the key to its design. Those businesses that understand the power of integrated data will without doubt flourish and succeed.”