Deloitte Digital’s EngageMe accelerates customer engagement in today’s digital age

PRESS RELEASE: Deloitte Digital announces the extension of EngageMe to include new cloud-based applications to expand the number of industry alternatives offered. EngageMe is Deloitte’s powerful offering built on the Salesforce App Cloud. The offering, Fullforce certified by Salesforce, enables organizations to accelerate their cloud and omni-channel journeys while driving improved customer acquisition and retention. EngageMe utilizes the Salesforce App Cloud in combination with Deloitte Digital’s differentiated assets to increase engagement and to drive one-to-one personalized conversations.

Tailoring the customers’ experiences to their unique needs is critical to driving acquisition and retention. With specific offerings focused on enhancing customer and employee engagement in financial services, insurance and wealth management, media, retail, technology and telecommunications, EngageMe integrates leading practices and industry trends into each of its sector specific offerings. EngageMe offers the flexibility to either enhance existing applications or provide an entirely new application custom built for the client’s needs.

“There is an enormous opportunity for companies to drive deeper relationships across multiple channels, delivering a highly relevant content experience,” said Julie Miller, principal, Deloitte Consulting LLP. “Our offerings are designed to help our clients tap into the power of social, mobile and connected cloud technologies to engage with their customers in a truly personalized way.”

“Salesforce is excited to see EngageMe expand to address industry needs,” said Kori O’Brien, vice president, global alliances and industry solutions, Salesforce. “We work closely with Salesforce Fullforce Solution partners, like Deloitte Digital, to ensure our customers benefit from our partner’s industry expertise with Salesforce’s Customer Success Platform.”

The EngageMe accelerators capitalize on Deloitte Digital’s breadth of experience to drive deeper consumer relationships across multiple channels, delivering a highly relevant content experience that spans the consumer life cycle. Regardless of industry, EngageMe is designed to offer clients:

  • Increased engagement: Customers receive personalized messages to increase engagement that use profile, location, interaction, and purchase data direct from Salesforce.
  • Automated multichannel campaigns: Marketing teams are empowered to automate, run and tweak campaigns providing content anywhere, anytime, and on any device.
  • Accessible insight and analytics: Every interaction connected to an event, offer, subscription or download, provides additional data that allows for quick marketing segmentation and a holistic view of customer behavior.

Personalized app experience
Through a dynamic immersive experience, Deloitte’s app provides suggested product and premium content listings, relevant event invitations and offer redemptions that connect with contextually aware marketing activities.