West Corporation announced the acquisition of Magnetic North, Ltd., a U.K.-based provider of proprietary hosted customer contact center and unified communications solutions to enterprises. The technology that Magnetic North has developed will be used across West to provide clients with the capability to deliver seamless and contextual multi-channel consumer experiences. The addition of Magnetic North provides West with a robust, scalable, end-to-end cloud-based contact center solution and expands its global enterprise customer base, particularly within Western Europe.
Q Advisors LLC acted as exclusive financial advisor to Magnetic North. The transaction is representative of the firm’s focus and deep expertise within the managed and cloud services space.
“When we decided to embark on a sale of the Company we were looking to find a strategic buyer who would provide the best outcome for our customers, partners and employees. Q Advisors has the deepest knowledge of the sector, understands our business and successfully completed a rigorous process,” said Dominic Gray, Founder and Principal Shareholder of Magnetic North.