PRESS RELEASE: Pegasystems announced that leading technology media company TMC has named the Pega Customer Service and Pega Marketing applications as 2016 CUSTOMER Product of the Year Award winners. This is the second consecutive year Pega Customer Service has been honored with this award.
These awards represent how Pega Customer Service and Pega Marketing are enabling businesses to better connect with customers to deliver differentiated experiences. Pega Customer Service manages the complexities of today’s customer journeys by anticipating customer needs, connecting customers to the right people and systems, and guiding service representatives through every interaction. Pega Marketing provides intelligent interaction recommendations while reducing friction across channels, resulting in streamlined, personalized, and customer-centric marketing efforts. Powered by the Customer Decision Hub, both applications analyze customer data in real time with predictive, self-learning analytics to offer suggestions on the best possible action.
The 2016 CUSTOMER Product of the Year Awards recognize vendors advancing the call center, CRM, and teleservices industries. Presented by TMC, a leading business-to-business and integrated marketing media company serving the communications and technology industries, the award recognizes products that enable their clients to meet and exceed customer expectations.
“The 2016 CUSTOMER Product of the Year Awards honor companies that offer elite solutions committed to excellence in customer engagement,” said Rich Tehrani, CEO, TMC. “Pega Customer Service and Pega Marketing are innovative solutions, and we are excited to see how Pegasystems continues to enhance the CRM industry.”
“It’s no longer enough to deliver basic customer service and marketing campaigns to your customers. With increasing customer expectations, organizations need to elevate strategies with a deeper level of personalization and relevancy during each customer interaction,” said Don Schuerman, Chief Technical Officer and Vice President of Product Marketing, Pegasystems. “We are excited receive this award, which honors Pega’s continuous journey of evolving the CRM market so that our clients can create the happiest, most loyal customers possible.”