Avtex Acquires Custom CRM Provider Webfortis

PRESS RELEASE: Avtex, a leading customer experience technology deployment and consulting company, today announces that it has acquired Webfortis, a Microsoft Dynamics CRM provider headquartered in San Francisco.

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“We are very excited to join forces with Webfortis, which has built a great business around Microsoft Dynamics CRM and is recognized as the industry thought leader in CRM,” said George Demou, CEO of Avtex. “This acquisition is a good fit for both organizations, and it helps round out Avtex’s vision of helping our customers achieve a ubiquitous approach to customer experience technologies.”

According to Demou, because it is built around a strong partnership with Microsoft and a dedication to maintaining its technological edge, the Webfortis commitment to quality and customer experience aligns well with Avtex. “The acquisition will provide Avtex with additional resources, support and custom application development to further leverage the Microsoft Dynamics CRM platform,” he said.

The Microsoft Dynamics CRM platform provides a centralized database that puts account management and workflow tools at the fingertips of anyone in an organization. Avtex believes that unique CRM solutions are an integral part of a complete CX technology strategy.

“Avtex has a proven history of delivering exceptional customer experiences,” said Marc Wolenik, CEO of Webfortis. “This acquisition represents a strategic opportunity to expand and enhance the customer desire to have unified and intelligent engagements.”

“Webfortis has a proven track record of enabling customer success in productive help desk, customer self-service, and employee self-service scenarios powered by Microsoft,” added Bill Patterson, general manager of Customer Service at Microsoft. “The additional focus on customer experience alongside the expertise in contact centers positions Avtex incredibly well to help businesses deliver the exceptional customer service critical to succeed in today’s economy.”