Lithium Technologies announced Lithium Reach, a social marketing product that redefines how brands can maximize engagement across social channels, blogs and online communities. With the addition of Reach, the Lithium platform now enables brands to implement a Total Community strategy that engages customers in a true two-way conversation across digital channels, and throughout the customer lifecycle.
Lithium Reach gives marketing teams a state-of-the-art tool to drive better performance from their social marketing efforts. Brands can efficiently curate, manage and publish relevant content including trusted user-generated content from their online communities. Using Klout proprietary algorithms that draw upon machine learning, Reach serves up data-driven recommendations on what content to post and when to post it. Combined with Lithium Response, the award-winning social customer care tool, Reach breaks down the silos between marketing and service so the entire organization can give customers a superior digital experience.
“CEOs must recognize getting digital right is absolutely crucial to their business, and yet studies show most brands are not there yet, largely due to the ineffectiveness of currently available solutions,” said Rob Tarkoff, President and CEO of Lithium Technologies. “A truly effective digital strategy – what we call Total Community – involves engaging with stakeholders across all digital channels, and activating those stakeholders on behalf of your brand. The Lithium platform, bolstered by the addition of Lithium Reach, gives brands the full platform to differentiate on digital.”
Lithium Reach’s easy and intuitive user interface, combined with its enterprise-level workflow and scale, gives brands a single tool for campaign planning, content creation, content approvals, publishing and analytics. In initial testing, Reach beta users saw a 25 percent increase in engagement and a 50 percent increase in efficiency.
“At TELUS, our team works to create meaningful social experiences for every customer across every interaction. Through our tests of Lithium Reach, we have seen great initial results in promoting content through our established social channels,” said Scotty Jackson, Senior Strategy Manager, Social and Digital Customer Experience, TELUS. “Lithium helps us with customer engagement and insights around those engagements in order to deliver a great digital customer experience.”
“We were using lots of different tools like TweetDeck and HootSuite, but it was very time intensive and challenging to keep track of everything as our digital efforts scaled,” said Darren Jones, Social Media Manager, Post Office UK. “Lithium Reach helps us consolidate all of our customer conversations into a single tool.”
“50+ people are responsible for posting 2,500+ pieces of social content at FOX Sports every week from across the business,” said Chris Gross, Head of Marketing, Brand and Social, Fox Sports Australia. “This makes coordination a challenge and the requirement to be able to move quickly in an aligned manner of paramount importance. Lithium Reach enables us to work as a team on great content and improve overall performance. It’s a game changer.”
“Lithium Reach’s auto-scheduling of content removes the stress of guessing when our followers are more likely to see and engage with our posts,” said Amanda McCartney, Senior Marketing Specialist, Covered California. “Plus its intuitive, clean design saves time and makes it easy to use.”
Lithium Reach features include:
Data-driven recommendations – users see a 25 percent increase in engagement
- Auto-scheduler automatically picks the best time to publish, eliminating guesswork and increasing performance.
- Reach recommends user-generated content from customer communities for marketers to share on social channels.
- Klout content recommendations help marketers identify relevant trending topics and find the best content on those topics.
Simplicity at scale – teams see a 50 percent efficiency increase with Lithium Reach
- One platform for campaign planning, content creation, content approvals, publishing and analytics.
- Enterprise workflow and clear role assignments make it easy to work across teams.
- Customizable analytics modules provide real-time data on campaign performance.
Integration of marketing (Reach) and care (Response) – improve customer retention and lifetime value
- One platform across marketing and care ensures customer data is being shared appropriately.
- Brands can simplify the number of tools they use without sacrificing functionality.
- Performance analytics can be housed in one platform and viewed in one dashboard.
Lithium Reach is available immediately.