PRESS RELEASE: Marketing and customer experience professionals know that social media engagement happens in the moment. Astute Solutions, makers of smart customer engagement software, recently released Command Center, a new analytics dashboard within their Astute Social™ software that shows comprehensive social media data in real time.
Command Center gives businesses a pulse of current social media activity, displaying a complete picture of follower interactions, post and influencer reach, demographics, geographic location, engagement, sentiment, and trends across Facebook, Twitter, LinkedIn, Instagram and YouTube. “We’re thrilled about the release of Command Center,” says Astute CTO Alex George, “because it makes it easier for social media managers to respond to followers in the moment, boost top-performing social posts, and adjust content to reflect trending topics – all in real time.”
Astute works with leading consumer brands to improve customer loyalty and enhance interactions with customers. A major consumer packaged goods company used Command Center to monitor the buzz around their commercial during the 2016 Super Bowl. They leveraged Command Center to track hashtag usage, audience interaction, and YouTube views of their commercial before, during, and after the big game. Their social media team was also able to respond to mentions and comments as they happened, inviting individuals to take action.
Astute Social™ Command Center empowers marketers and customer-facing teams with real-time, comprehensive, and actionable social insights.