Moxie Software announced that leading home furnishings destination, Crate and Barrel, has deployed the Moxie Concierge SaaS solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers.
Moxie Concierge is a digital engagement technology that enables companies to improve customer relationships and engage visitors with relevant, contextual information and assistance across the entire decision journey. Using Moxie Concierge, a brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and retention. Crate and Barrel customers will now enjoy a more seamless online shopping experience across the Crate and Barrel, CB2 and The Land of Nod brands.
“Seeing our mobile traffic grow nearly 30 percent, year-over-year, with more and more of our customers shopping on tablets and mobile devices, our goal was to select an application that offered a superior mobile experience,” said Joan King, Vice President of eCommerce for Crate and Barrel. “It was also critical that the solution be easy to use and administer for our business users. Moxie provides comprehensive reporting so that we now have visibility into both the context of customer communication and the effectiveness of digital channels.”
Rebecca Ward, President and CEO of Moxie, said that while most people now use a range of devices for on-the-go purchasing, many businesses still grapple with low conversions due to a lack of engagement on the mobile web.
“We are thrilled to help increase mobile commerce for globally recognized retailers like Crate and Barrel, as well as banking, travel and healthcare companies,” Ward said.